Geographical barriers, for instance, which Xbox is now looking at overcoming with different types of subscription offerings, different pricing models, and expanded reach of its cloud gaming offerings. What's more, the two have promised to continue to spread this overall Xbox gaming experience even further, emphasizing breaking down as many barriers as possible. All you'd need to use it is a controller. ![]() Xbox, they say, is now working with global TV manufacturers to embed Xbox gaming directly into internet-connected TVs. And in his announcements with Nadella today, Spencer and Xbox seem to be on the verge of leaping at last. Those ideas coalesced a bit further as Spencer began talking openly about trying to get Xbox Game Pass on every device, not just Microsoft-made ones, in an effort to turn Xbox gaming into an ecosystem that wasn't tied to an exclusive box. There have been rumors on the wind for years now that Xbox was going to do something to move beyond hardware generations, beyond the same old churn of console wars every six years or so. There have been enough similar stories over the years of even indie games seeing benefits from Game Pass, as well as the deals associated with it.īut a games subscription service does not an "all-in" gaming strategy make not on its own. Without specific numbers its actual success can be hard to quantify, but Xbox has offered Square Enix's Outriders as a recent example of a title launched into Game Pass, that also sold very, very well on Xbox in no small part thanks to Game Pass. There's the obvious success of Game Pass, of course, which Xbox has consistently pointed at for years as a business model that encourages players to play more games and more genres, as well as spend more money on games. ![]() Today, Nadella and Spencer have announced a number of both reflective figures and future plans cementing this. In fact, Spencer appears to have been so successful in his bid that Microsoft and Xbox have unified themselves in a cross-company strategy that is primed to shed the need for a gaming box at all. It's been seven years since that conversation, and it's now abundantly clear that Spencer's "all-in on gaming" pitch did not fall on deaf ears.
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