![]() ![]() In the same vein, it's crucial to test out which subject lines resonate most with specific contacts before hitting send to the entire list. ![]() Smart vacationers wouldn't embark on a road trip without looking over their car first. These insights will help marketers drum up special offers that contacts can't resist. Marketers will want to use basic contact demographic information as well as more advanced data like purchase behavior and geolocation if its readily available. Insert personalizationĬustomized subject lines can make contacts feel special enough to pause fun activities and make a purchase. For example, if a retailer is having a summer sale, it should try using a sun emoji in the subject line. Use emojis that are seasonal or related to the email content. These eye-catching icons are a great way to make a brand's email stick out from the rest in the inbox. While email contacts are on vacation, it's time for emojis to get to work. Read on for some crucial dos and don'ts to help create eye-catching and open-inducing subject lines this summer. This season in particular, it's imperative that email marketers rev up their subject line efforts and craft emails that make contacts pause their summer activities to see what content awaits on the inside of their emails. While these work reprieves are beneficial for burnt out Web workers and business professionals, they can be detrimental for marketers who find themselves with fewer contacts in front of their computers. With summer around the corner, winter-weary email contacts are eager to get outside and make travel plans. By EJ McGowan, General Manager of Campaigner
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